Call 911 or the Fair office at 563-326-5338

FIGHTS/CIVIL DISTURBANCES
1. Major Disturbance notify Rob Jackson or Fair Office
2. Minor Disturbance notify Fair Office of the following:
3. Keep spectators away from the scene
4. DO NOT TRY TO PHYSICALLY INTERVENE!
a. Location of incident
b. Number of people involved
c. Injuries to parties involved
d. Severity of injuries

Mid American Energy Emergency
number: 1-800-799-4443
ELECTRICAL EMERGENCY
1. Notify Fair Office/Security to contact Fairgrounds Maintenance immediately.
2. Keep the area clear! Do not attempt any rescue until the power has been shut off!
3. Assess the scene and report any injuries to the Fair Office/Security.
4. If the power loss occurs, attempt to keep the public calm. Lighting may be on the carnival.
5. Fair office shall contact electrician and/or maintenance to notify them of the outage.

FIRE EMERGENCY
1. Call 911 first and then notify the Fair Office to request fire department.
2. Public safety is the #1 priority. Immediately alert the public to evacuate the are.
3. If the fire is small, attempt to extinguish the fire with fire extinguisher.
4. Superintendents are responsible for evacuating exhibitors & persons in their barn/tent.

DO NOT TURN LOOSE ANY LIVESTOCK!
5. Security office will notify parking lot superintendent to divert traffic from area.

6. Security will make an announcement advising the public to exit area and  go to designated area.

Designated Storm Shelters Include:
• Starlite
• Expo
• Keppy Hall
• Fair Center
• Iowa Building

MISSING/LOST CHILDREN
(12 and under)
OR PERSONS WITH SPECIAL NEEDS
1. Call Fair Office/Security to report the missing child/person.
2. Get a physical and clothing description and immediately relay this to designated search people.
The Fair Office/Security will announce the search for the missing child/person.

In the event of a lost child/person, along with the physical & clothing description, try to get their name.

The announcements specifically pertaining to MISSING or LOST children/persons is contained in
the accompanying notebook.
3. Have the parent or person reporting stay with you until the police arrive.
Do not let them wander around: often the child/person is the close to the area where they were last seen.
4. If the child/person is not found in sufficient time, 15 minutes, the police will be notified and will
handle the situation from there, with assistance from fair office & security if requested by the police.
5. If requested by the police, the fair office/security will implement a lock down status and not allow
anyone to leave the fairgrounds until the child/person is found.

SEVERE WEATHER
STORM SHELTERS
1. Security has a national weather service radio and will monitor severe weather warnings.
• Starlite
• Expo
• Keppy Hall
• Fair Center
• Iowa Building
2. When severe weather warnings are predicted, Security will be notified immediately.
3. Security will assign persons to notify all barn/tent & campground superintendents, commercial exhibitors and midway vendors
to take precautions to secure canopies and other items before storm hits, and to take shelter.
4. Security will have designated and/or trained spotting persons on the grounds to watch for lightning,
severe winds or tornadoes. If needed, they will make a public announcement to seek shelter if conditions warrant.
5. A public announcement shall be given advising of the current or predicted weather conditions.
6. Security will assess damage after the storm, and contact necessary emergency personnel if needed.

MEDICAL EMERGENCY
1. Notify Fair Office/Security

2. Evaluate the number of injured and types of injuries. If possible get the injured persons’ name &
phone number.
3. Do not attempt to move them unless they are in immediate danger.
4. Offer first aid only if you have been trained and have protective equipment.
5. Security will appoint persons to assist emergency personnel onto the scene and to exit the grounds.
6. Identify witnesses to interview later.

ANIMAL BITES
1. Notify Fair Office/Security of the following:
2. Assist responders to the scene.
3. Keep spectators away from the scene.
a. Location of incident
b. Number of people involved
c. Injuries
d. Severity of injuries
e. Type of animal bite
f. Copy of owner’s identification

ANIMAL SICKNESS/DISEASE
1. During fair, in the event that an animal(s) become ill, the exhibitor & parent/guardian, club leader,
specie, general livestock superintendent will be notified immediately.
2. The specie superintendent will contact the fair veterinarian, Walcott Vet Services 563-284-6233
3. Walcott Vet Clinic will direct the necessary treatment plan with the exhibitor & parent/guardian, specie & general superintendents.
4. Walcott Vet Clinic will report their findings & plan of action to the General Manager, Shawn Loter, who is the media spokesperson.
5. IF needed, Walcott Vet Clinic will contact the Iowa Department of Agriculture state veterinarian and/or the Scott County Health Department,
allowing the state veterinarian to take the lead on the situation.
6. The state veterinarian and/or Walcott Vet Clinic will report daily, if not more, to the General Manager Shawn Loter.
7. IF the state veterinarian determines that quarantine is required, the Quarantine plan of action that accompanies this booklet will be followed as led by state veterinarian.

HAZARDOUS MATERIALS/ CHEMICAL SPILLS
1. Upon discovery of a spill or release, direct the public away from the area.
2. Notify Fair Office/Security of the problem and request fire and police units to assist.
3. If any injuries exist, refer to the medical emergencies page.
4. Security Office will notify parking lot superintendent to divert traffic from the area.
5. Security will make a public announcement advising the public to exit the area and to watch for emergency vehicles.
6. Security should have personnel available to assist emergency vehicles to the correct location.

PROTESTERS/DEMONSTRATORS
1. Notify Fair Office/Security of the following:
2. Be a good witness.
3. Direct spectators away from area.
a. Location of incident
b. Number of people involved
c. Injuries to parties involved
d. Severity of the injuries

VEHICLE ACCIDENT
1. Notify Fair Office/Security of the following:
2. Protect the scene - stop or direct traffic away from the accident. If needed, contact local police and emergency personnel.
3. Check for fluid leaks on the ground.
4. If injuries exist, refer to the medical emergencies section of this booklet.
5. Security Office should notify parking lot superintendents to divert traffic from the area.
a. Location of incident
b. Number of people involved
c. Injuries
d. Severity of the injuries

Yes, online orders only.

Ticket Payment Plan

This year MVF will offer the option to purchase tickets with installment payments.

  • Only available for online purchases.
  • Option to break down your total into four monthly payments with 25% down.
  • Closer to the fair the payment option will only allow a two-month option for repayment with the 50% down.
  • No additional cost for this benefit.

For the individual buying tickets, making high-value purchases, like multi-day Fun card or Premier packages, much more accessible.

  1. Increased Affordability: The primary benefit is the ability to break up a large lump-sum cost into smaller, manageable payments over time. This makes expensive tickets fit into a regular budget more easily.
  2. Early Access to Tickets: Customers can secure their tickets immediately—even for high-demand events—with just a small initial deposit. This removes the stress of having to wait until they have the full amount, by which time the event might sell out.
  3. Automatic Payments: MVF features automated payment plans that automatically charge the customer’s card on specified dates, ensuring payments are not missed. This simplifies the process for the buyer.
  4. Budget Control: Payment Plan allows customers to commit to the entertainment they want without severely impacting on their immediate cash flow, giving them more time to save for other event-related costs (e.g., travel, accommodation, merchandise).

Yes, 2026 Mississippi Valley Fair Single Concert Ticket

Exciting news! The ability to purchase single-day concert tickets is a positive and major change for fairgoers. This is a significant positive step toward affordability and flexibility!

**Limited number sold so get them fast before they are sold out!

Positive Benefits & Exciting Flexibility

  1. See Just Your Favorite Artist: This is the biggest win! You can directly support and enjoy your favorite headliner.
  2. Affordable Single-Day Trip: A single concert ticket includes admission to the fair.
  3. Perfect for Locals & Travelers: It caters perfectly to locals who only have one evening free, or to those traveling specifically to see a single major act without committing to the full fair experience.

The introduction of a single concert ticket is a positive, affordable, and exciting change, making the world-class entertainment accessible to everyone.

  • Tuesday August 4, 2026. Brad Paisley ticket $60.00
  • Wednesday August 5,2026. Keith Urban ticket $80.00
  • Thursday August 6, 2026. Jessie Murph ticket $50.00
  • Friday August 7, 2026. Tucker Wetmore ticket $50.00
  • Saturday August 8, 2026. Goo Goo Dolls with Neon Trees $50.00
  • Sunday August 9, 2026. Neal McCoy and Craig Morgan tickets $30.00
  • Limited tickets sold
  • Good for one entrance one day to the fair
  • Good for one entrance one day to the Grandstand Act.
  • Acts subject to change
  • No Refunds or exchanges

Yes, Please see the clear bag policy below.

Yes, LOST AND FOUND WILL BE LOCATED AT THE COMMAND CENTER WEST OF THE EXPO BUILDING FOR THE 2025 FAIR 

General fair parking is free. If you want to park even closer to the entrance, we offer premium parking for 10.00 per day, when it is available. 

Download the Mississippi Valley Fair app available at either the apple or android App Store, and visit "The Midway" section in the app. Carnival hours 11am-11pm daily.  Carnival wristbands for 2025 are $30 Wednesday- Sunday, good for unlimited mechanical rides from 11am-5pm 

Ticket go on sale November 3rd 2026 online only. Limited number of tickets sold. Box office sales will open in December, date to be announced at a later time.

2026 Mississippi Valley Fair Fun Card

The Mississippi Valley Fun Card is much more than just a ticket; it’s a wonderfully caring investment in making cherished memories for yourself and your loved ones. For an early bird price of only $100.00, this single card unlocks the entire fair experience, granting daily admission to the fairgrounds and entrance to all six Grandstand concerts. The full lineup of high-profile music acts—without the hassle of buying individual, expensive concert tickets—offers a genuine sense of peace and relief. It’s an affordable, all-in-one pass that ensures you won’t miss out on any of the joy, making it easy to relax and focus on enjoying that precious time together with great music and a fun, shared community experience.

  • $100.00 on or before July 1st, 2026. $120.00 there after
  • Good for one entrance per day to the fairgrounds
  • Good for one entrance per day to all Grandstand Acts
  • All seats are general admission – first come / first serve
  • Acts subject to change
  • No Refunds or exchanges.

2026 Mississippi Valley Fair WLLR & Pepsi Premier Experience

The “Premier Pit area” at the Mississippi Valley Fair is part of the WLLR & Pepsi PREMIER Experience, and it provides significant upgrades over the standard Fun Card for concertgoers.

1. Exclusive Pit Access: It grants entry to a new, fenced-in PREMIER Pit Area located right in front of the Grandstand stage, ensuring the closest view of the performers.

2. Early Concert Entrance: Holders receive a souvenir laminate that allows for early entrance into the concert before the public, providing the best chance to secure a prime spot in the Pit or a great seat in out Grandstand.

3. Dedicated Amenities: The VIP Pit Area is exclusive and includes a beverage station (bar) and private bathrooms, significantly reducing waiting times and improving comfort.

4. Guaranteed Spot Assurance: This level helps ensure a good viewing spot even if you are unable to arrive precisely at the early entrance time.

5. All-Inclusive Fair Access: Like the standard Fun Card, the Premier Experience is good for one entrance per day to the fairgrounds and one entrance per day to all Grandstand acts.

  • $200.00
  • Limited Laminates Sold
  • Good for one entrance per day to the fair
  • Good for one entrance per day to all Grandstand Acts
  • Includes souvenir laminate for early entrance into the concert before the public at a separate gate.
  • Enter at the market WLLR entrance-east of the main entrance. Enter the concert at 6:00 P.M. Sunday at 4:00 P.M.
  • Acts subject to change
  • No Refunds or exchanges.

2026 Mississippi Valley Fair Single Concert Ticket

Exciting news! The ability to purchase single-day concert tickets is a positive and major change for fairgoers. This is a significant positive step toward affordability and flexibility!

**Limited number sold so get them fast before they are sold out!

Positive Benefits & Exciting Flexibility

  1. See Just Your Favorite Artist: This is the biggest win! You can directly support and enjoy your favorite headliner.
  2. Affordable Single-Day Trip: A single concert ticket includes admission to the fair.
  3. Perfect for Locals & Travelers: It caters perfectly to locals who only have one evening free, or to those traveling specifically to see a single major act without committing to the full fair experience.

The introduction of a single concert ticket is a positive, affordable, and exciting change, making the world-class entertainment accessible to everyone.

  • Tuesday August 4, 2026. Brad Paisley ticket $60.00
  • Wednesday August 5,2026. Keith Urban ticket $80.00
  • Thursday August 6, 2026. Jessie Murph ticket $50.00
  • Friday August 7, 2026. Tucker Wetmor ticket $50.00
  • Saturday August 8, 2026. TBA
  • Sunday August 9, 2026. Neal McCoy and Craig Morgan tickets $30.00
  • Limited tickets sold
  • Good for one entrance one day to the fair
  • Good for one entrance one day to the Grandstand Act.
  • Acts subject to change
  • No Refunds or exchanges

2026 Mississippi Valley Fair Single Day Premier Experience

The “Premier Pit area” at the Mississippi Valley Fair is part of the WLLR & Pepsi PREMIER Experience, and it provides significant upgrades over the standard Fun Card for concertgoers.

  1. Exclusive Pit Access: It grants entry to a new, fenced-in PREMIER Pit Area located right in front of the Grandstand stage, ensuring the closest view of the performers.
  2. Early Concert Entrance: Holders receive a souvenir laminate that allows for early entrance into the concert before the public, providing the best chance to secure a prime spot in the Pit or a great seat in out Grandstand.
  3. Dedicated Amenities: The VIP Pit Area is exclusive and includes a beverage station (bar) and private bathrooms, significantly reducing waiting times and improving comfort.
  • $125.00
  • Limited Laminates Sold
  • Good for one entrance one day to the fair
  • Good for one entrance one day to the Grandstand Act.
  • Includes souvenir laminate for early entrance into the concert before the public at a separate gate.
  • Enter at the market WLLR entrance-east of the main entrance. Enter the concert at 6:00 P.M. Sunday at 4:00 P.M.
  • Acts subject to change
  • No Refunds or exchanges.

Ticket Payment Plan

This year MVF will offer the option to purchase tickets with installment payments.

  • Only available for online purchases.
  • Option to break down your total into four monthly payments with 25% down.
  • Closer to the fair the payment option will only allow a two-month option for repayment with the 50% down.
  • No additional cost for this benefit.

For the individual buying tickets, making high-value purchases, like multi-day Fun card or Premier packages, much more accessible.

  1. Increased Affordability: The primary benefit is the ability to break up a large lump-sum cost into smaller, manageable payments over time. This makes expensive tickets fit into a regular budget more easily.
  2. Early Access to Tickets: Customers can secure their tickets immediately—even for high-demand events—with just a small initial deposit. This removes the stress of having to wait until they have the full amount, by which time the event might sell out.
  3. Automatic Payments: MVF features automated payment plans that automatically charge the customer’s card on specified dates, ensuring payments are not missed. This simplifies the process for the buyer.
  4. Budget Control: Payment Plan allows customers to commit to the entertainment they want without severely impacting on their immediate cash flow, giving them more time to save for other event-related costs (e.g., travel, accommodation, merchandise).

2026 Mississippi Valley Fair Daily Grounds Admission

  • Kids under 3: Free every fair day.
  • $5.00 Kids(4-12) and Senior(60+) all day, everyday.
  • $12.00 Adult Daily Gate Admission.
  • Not good for Grandstand Shows.

How to Purchase

  • Purchase online at mvfair.com. November 3rd, 2026.
  • Purchase at the gates when you arrive at the fair.

If you have any questions, contact us at (563) 326-5338.

Check out our grandstand lineup.

***WLLR Pepsi premier card holders- gates open at 6:00, Sunday at 4:00. You must enter at the marked WLLR Pepsi entrance-east of the main entrance.

Fun Card general admission gates open at 6:30. Show starts at 8:00 p.m.

***Sunday concert starts at 6:00**** Gates open at 4:30 P.M.

This year we have ETIX, some fun cards can be replaced by the purchaser, for a fee. 

For the WLLR ticket holder’s gates open at 6:00 PM, general admission tickets gates open at 6:30 PM. The concerts start at 8:00 PM. 

New Sunday hours concert is at 6:00pm, WLLR enter at 4:00pm, general admission tickets gates open at 4:30 pm

We recommend that you download the new Mississippi Valley Fair app, available for both Apple and Android! Look for the section “Fair Food” and locate your favorite food vendor on the map under their name. 

Yes! A handy map of the fair is available under the map section of the app, with a map and map key to help you navigate. 

 

This year, with the new MVF app, available on Apple and Android, you can look at the "Daily Events" section. Here you will find a listing of daily events by day and time. Follow us on Facebook for the most up to date information

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